To reach job seekers who don’t understand German, the Zentrum für Ausbildung und Qualifizierung (ZAQ) in Oberhausen added a QR Translator code to the front of their “Go to learn German” course flyer. This simple addition made the information accessible in many languages, and helped them connect with the diverse communities they support.
The Centre for Training and Vocational Qualification (ZAQ for Zentrum für Ausbildung und Qualifizierung) in Oberhausen, Germany, is a non-profit organization that provides coaching and professional training. Its target groups are disadvantaged persons, such as youths without a school graduation, refugees, and people who have been unemployed for a long time.
Oberhausen is located in the Western part of the Ruhr District, a former hotspot of industrial production and a region known as a melting pot of many cultures and languages. In order to integrate people into the labour market, ZAQ offers language courses. One of them is "Go to learn German".
To encourage people who are searching for a job but do not understand German, ZAQ created a printed flyer for this course. A QR Code generated with QR Translator was placed directly on the front page of the flyer so that these individuals could access the course information in their own language.
Although this project has since concluded, it demonstrates how QR Translator can help educational institutions and non-profits communicate inclusively and support community integration by removing barriers to essential information.
